Hey all,
We just fell onto a very interesting piece of information that will surely surprise you! As predicted by many in the know, Facebook video has surpassed Youtube/Google in terms of daily views and in its overall effectiveness when used through Facebook ad targeting. Today, there are over 4 billion video views per day on Facebook and 65% of those views are on mobiles. Desktop computer use has plummeted with the advent of advanced video streaming & quality content being pushed straight to our phones and tablets. So what’s the big idea? This changes everything about how we communicate with our target audiences and how companies and brands transmit content our way. Targeting ads, especially video ads, with pin-point accuracy at our ideal viewers has never been so accessible as it is today.
Now, more than ever before, video ads are proving to be THE MOST effective means of transmitting your message to your desired audience!
Video has already taken over the world and it will not slow down any time soon. If your company, brand or business isn’t utilizing the power of video in getting your message out to your target audience, you’re falling behind your competition. But not to worry, it’s not too late to get on board and we’ve got just the solution for you.
Contact us today to find out about our vast array of video/multimedia production services available to you right away and get on track in 2016 and beyond!
Contact us today and let’s begin to create together!
The Look Productions team
Hey gang,
We hope this post finds you well! We just came upon a really interesting article from the Huffington Post on the true power and rise of video as a essential Communication and Marketing tool today and in the future. It resonated with us because we have been promoting this very idea for many years now and our clients have definitely been listening and seeing great results and ROI.
Seth Rand, author and Internet Marketing expert says, “Video is quickly becoming one of the most popular types of content on the web. It’s predicted that by 2017, 74 percent of all internet traffic will be video.”
In the article, Rand recommends several techniques for getting your video higher SEO rankings, hence more eyeballs on your content = more inquiries on your products and services = more sales = increased ROI = happy customers = fulfils our goals of providing high end professional video/multimedia services that make our clients look good.
If you aren’t using video substantially in your business, it’s never too late to get started. Look Productions is here to help you get accustomed to the vast array of options at your disposition to get you up and running and having your content work for you.
Give us a call today and let’s begin to create together!
Best regards,
The Look Productions team
Hey all,
In our pursuit to offer our clients the latest and greatest technological offerings, we’ve just added the incredible Canon C100 cinema EOS camera to our tool box. Continuing on the style and tradition that came form the DSLR camera revolution, the C100 brings all that and a whole lot more to the production table. It offers a vast array of features that were very much missing from its older DSLR line. We are extremely excited to start shooting with the C100 and have some amazing projects on the way, so stay tuned for some updates!
At Look Productions, “Making you look good is our business”.
Contact us today and let’s begin to create together!
Best regards,
The Look Production Team
Hi all,
Here at Look Productions, we have been working hard for years, trying to shine a light on the awesome power of video marketing and social media. We built our company on the very principle that; in today’s on-line driven economy, there is simply no better medium than video to communicate to your audience. Video offers companies a communication vehicle that will travel around the world, target their ideal customers, sell their product or services, cover various key points, create ROI, etc, all while being entertaining, engaging and SHAREABLE. In social media marketing, it’s all bout about sharing within sub-networks to extend the reach of a campaign. The more captivating the message, the more eyes the video message will manage to capture, converting a message or campaign into sales and/or awareness for a company.
We’ve been fans of Gary Vaynerchuk for quite a while in that, he himself built an online brand using video. Today, his company Vaynermedia, specializes in strategies to use social media to compete in the clutter that is the modern web. He recently published an article on the power of video on various social media networks like Facebook, Snapchat, Twitter and Youtube, and manages to bring home the urgency of utilizing video marketing as much as possible for your business. We couldn’t agree more. Thanks #Garyvee!
At Look Productions, we specialize in creating high end, effective and scalable video & multimedia production services, which have been utilized by Top tier brands and Advertising agencies across Canada for years. We continue to grow our team and provide A-level services to companies across the world. We invite you to visit our website to see selected samples of our work and find out more about our wide array of service offerings. www.lookproductions.ca
We also urge you to read the Gary Vaynerchuk article mentioned above.
Best regards,
The Look Production team
Hi all,
We were recently contracted by Spafax to produce 2 submissions for the Cannes Lions Awards, highlighting their work on the Air Canada campaign for the Earn Your Wings website ad reward program. Our mission was to create captivating videos that would efficiently represent the inner working of the Earn Your wings campaign and showcase its many successes. We started with a concept and then worked on the scripts, which would eventually be recorded by a professional voice over artist in order to provide the narration for the videos. We then incorporated stock footage, videos, photos, graphics and 2D motion animations to help illustrate the various talking points being highlighted. After all the parts were brought together, we delivered 2 beautiful video submissions to our clients who are thrilled with the final results! We wish them the best of luck in their submisions to the Cannes Lions awards and believe that their Earn Your Wings program is well deserving of recognition for its innovation, accesabilitity and competitve nature.
If you’re a frequent Air Canada flyer, we definitely recommend that you check out the web site at http://earnyourwings.aircanada.com/en
Stay tuned for more exciting projects on the horizon!
Best regards,
The Look Productions team
Hey all!
Reitmans Canada Ltd recently enlisted our expertise in the production of a video for their “RCL Moments” series. The series demonstrates how the Reitmans employees, at every department, play an intregal role in the lives of the Reitmans clientele through their hard work and dedication. Along with the great team at Reitmans Canada Ltd, as well as with the partnership of Animatiq (www.animatiq.ca) & Halledungen (www.halledungen.com), we put together a video to show just that. We had the pleasure of working with actors Lori-anne Douville and Matt Sheppard, who played the 2 lead roles in the story. It was a whirlwind shoot on very short notice but we got it done to rave reviews! We’re looking forward to working with everyone again!
Video will be posted soon, stay tuned!
The Look Productions Team
Hi all,
In preparation for the Holiday scene, we were commissioned to produce a 3D animated DPS spot, which was to be projected on movie screens everywhere across Canada. We had the privilege & pleasure of collaborating with Elemental agency in Toronto as well as, Handmade creative in Montreal to create a truly memorable animated commercial. The goal was to bring together 2D and 3D elements into a seamless, flowing piece that would be both captivating and informative in communicating the clients’ objectives. Now that the holiday season has passed, we are excited to finally be able to share this with you! 🙂
Look Productions aims to deliver creative solutions for our clients’ in the fields of video, motion graphics and multimedia. We thrive on creative collaboration in bringing ideas to life for companies and brands alike.
Contact us today and let’s begin to create together!
Look Productions
Making you look good is our business
Gift of Scene 3D Spot_French from Look Productions on Vimeo.
Hey all,
Scene has just surpassed an incredible milestone with its 5 millionth member! We have had the pleasure of working on the promotion of this amazing movie rewards program for over a year now. With the occasion of celebrating its 5millionth member, Scene decided to launch a new micro site where members could place their star in the “Scene Universe”! For this project, we were asked to produce a 2D/3D animation, which incorporated still images of movie goers floating through space in a series of animated star constellations. We worked closely with Elemental agency in Toronto to bring this idea to life and we’re all thrliied with the final result! Check out the website and video at: https://www.5million.scene.ca/ or watch the video embedded below.
If you don’t have your Scene card, go on line and sign up for one today, it’s free and you get tons of great savings and prizes!
See you at the movies!
The Look Productions Team
Scene 5millionth Member Spot from Look Productions on Vimeo.
Hi all,
Our friends at the MUHC asked us to produce an instructional video demonstrating 2 diagnostic tests performed by the ENT department. The goal of the videos was to educate and bring reassurance to both parents and children, in preparation of undergoing these specific tests. Fear and hesitation can often arise when children are unaware of the actual sequence of events during such a test. So we chose to capture the various stages of the tests and to add a little comical element as well. To do this, we chose several images of “Shilvi”, the MCH’s mascot, and used her as the narrator throughout the videos. We created animations with her character to give life to the narration. We also created both French and English versions of these Instructional videos, which have proven to be extremely effective, entertaining and informative. The ENT department is thrilled and eager to put these videos to work and help bring solace to their patients. We’re so glad we could help out! 🙂
Enjoy!
The Look Productions Team
Montreal Children’s Hospital Instructional Video from Look Productions on Vimeo.
Hi all,
We were commissioned by Spafax to produce a series of digital ads to promote the Delta Hotels brand, more specifically, the upcoming launch of their new flagship hotel in the Soco financial district of Toronto. For this campaign, the client chose to advertise through the use of a series of Trivia questions, revolving around Toronto and its history. We produced a series of 60 animations, incorporating trivia questions, which will be projected on a moving digital-signage truck (Wild On Media), during the Toronto International Film Festival (Tiff). We provided Spafax with high end animations incorporation text, logos, motion graphics and video footage, to create captivating ads that are sure to impress, educate and ultimately capture people’s attention during Delta Hotels’ city campaign.
We are all thrilled with the final results and are eager to project these animations around the city. Look out for the Wild on Media truck around the Toronto International Festival this week and test out your city trivia while you’re at it. Enjoy! Until next time,
The Look Productions team
